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Women who are more forward, using phrases like dinner, drinks or lunch in the first message get 73 per cent more replies, while men should play it cooler.
Those who mention the same words in their opening message get 35 per cent fewer replies.'Spelling mistakes I can live with, but if you approach online dating with text speak the only way you're getting a reply is if you've got limited wifi because you’re volunteering in rural Africa, or Joe Manganiello. You're welcome.'Women prefer outdoors shots of men because they're likely to be taken by a friend (which shows that he's social and popular), and probably show him doing something active and rugged (which we also like).
Describe yourself as a person - how you like to spend your time, what you love to do. Good spelling implies you're intelligent but more importantly it shows you've taken care and effort writing your profile.
A hastily-written page full of abbreviations suggests you're not taking it seriously, or that it's something you flung up online while you were bored.
Upon seeing me in person for the first time, my dates told me that I look just like my photos.
Spurred on by the optimism that the New Year brings, 1 million Britons are expected to get online for a date today - the first day back in the office after the Christmas break.
Good spelling shows that you are thoughtful and considered.
Too soon though and you might not get the chance to show how awesome you are.